Film marketing is the art involving a lot
of creativity as well as hard work. However, just creating good films is of no
worth unless it is widely appreciated by the audiences. And this difficult task
of reaching out to the moviegoers should be only shouldered by a group of
companies. Amongst them the name of Eros International PLC deserves special
mentioning. It has proven expertise in distributing the films not only in every
nook and corner of the country but also abroad. For the last 39 years, this
company has successfully co-produced, acquired as well as distributed the
popular films of the country across television, theatrical and other formats.
Eros PLC has developed an international
platform for Indian movies. It rightly boasts of its prolific library
constituting over 3000 films which also include the recent blockbusters and
also classic titles of Tamil, Telugu and Hindu and other local languages and
also of diverse budgets and genres. Over the years, this brand has developed a
vibrant model by combining the release of new films along with those being
shelved in the library. Moreover, Eros’ dynamic strategy is driven by
diversified content as well as the distribution of content throughout the globe
through several channels.
Indian movies have global appeal and their
popularity has been increasing in several countries that consume subtitled and
also dubbed content in the local languages. These markets include Poland, US,
Germany, Italy, Indonesia, China, Spain, Russia, South Korea, Middle East,
Latin America, Japan among others. As per the gross collections reported by the leading media company, Eros International share price is 27 percent of theatrically released Indian
language movies in the United States
For the last three decades, this company
has established a strong footing to explore diverse areas for the impeccable
distribution of Indian television programs as well as movies. Eros Now also is
the leading OTT platform of the brand and it has 142 million registered users
and also more than 15 million paid subscribers across the world the promise of
endless entertainment like never before. In a nutshell, Eros’ contribution to
the popularity of Indian movies is incomparable and it also brings in desired
results.
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