Monday 27 April 2020

Eros International PLC has largely popularized Indian movies throughout the world


Film marketing is the art involving a lot of creativity as well as hard work. However, just creating good films is of no worth unless it is widely appreciated by the audiences. And this difficult task of reaching out to the moviegoers should be only shouldered by a group of companies. Amongst them the name of Eros International PLC deserves special mentioning. It has proven expertise in distributing the films not only in every nook and corner of the country but also abroad. For the last 39 years, this company has successfully co-produced, acquired as well as distributed the popular films of the country across television, theatrical and other formats.



Eros PLC has developed an international platform for Indian movies. It rightly boasts of its prolific library constituting over 3000 films which also include the recent blockbusters and also classic titles of Tamil, Telugu and Hindu and other local languages and also of diverse budgets and genres. Over the years, this brand has developed a vibrant model by combining the release of new films along with those being shelved in the library. Moreover, Eros’ dynamic strategy is driven by diversified content as well as the distribution of content throughout the globe through several channels.
Indian movies have global appeal and their popularity has been increasing in several countries that consume subtitled and also dubbed content in the local languages. These markets include Poland, US, Germany, Italy, Indonesia, China, Spain, Russia, South Korea, Middle East, Latin America, Japan among others. As per the gross collections reported by the leading media company, Eros International share price is 27 percent of theatrically released Indian language movies in the United States

For the last three decades, this company has established a strong footing to explore diverse areas for the impeccable distribution of Indian television programs as well as movies. Eros Now also is the leading OTT platform of the brand and it has 142 million registered users and also more than 15 million paid subscribers across the world the promise of endless entertainment like never before. In a nutshell, Eros’ contribution to the popularity of Indian movies is incomparable and it also brings in desired results.

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