Friday 4 January 2019

Eros spearheads the drive to popularize Indian films in the international arena

Eros International PLC is the popular one in the field of Indian entertainment and it is known to be the real innovator. Indeed, this company started functioning more than 40 years ago and it has successfully co-produced, acquired and also distributed several films that fared well in the box office of our country. This brand has gained prominence in the film as well as entertainment sector thereby producing as well as distributing movies across theatrical, television and other formats.


This library of Eros has more than 3000 movies altogether as well as spans through different budgets, languages and genres. Over the years, this brand has designed a dynamic business model by making use of its prolific movie library. Most of the films released by Eros have accomplished success in the international arena besides its country and as a result, this brand has achieved fame as well as acceptance.

Eros’ theatrical network covers up both single screen theaters and multiplexes and they are 100 percent digitalized. Undoubtedly, the internal distribution of films taken up by Eros is a dynamic one and it is distributed through 14 vital circuits. Utmost transparency, impeccable management and flexibility are provided by this brand. The countries covered include Singapore, US, UK, Australia, and many more.

Eros Now is another brainchild of this popular brand. Undoubtedly, Eros Now is OTT platform of South Asian network that can be accessible anywhere at any point of time on the web, mobile, television and other devices connected to the internet.

And it is none other than Ms. Rishika Lulla who has played a pivotal role to take this platform to such great height of success.  She is the CEO of Eros Digital that covers up all types of digital initiatives taken up by the company including Eros Now. She completed BA in South Asian Studies and Management from the School Of Oriental and African Studies and also completed post-graduation from UCLA School of Theatre, Film & Television. She has successfully done several placements at various financial companies of the works such as Grant Thornton, Citi and so on.

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